I am a small business owner.  I have one employee (me) that makes approximately minimum wage (on a good day) and the hours or operation are absolutely insane but I love it.  

Today is Small Business Saturday, a day in which shoppers are encouraged to “keep it in the family” and buy locally or from small businesses located within the United States. A day that I believe should be repeated every day.

Now before I go any further allow me to say, I am not stepping on my soap box to berate you for participating in Black Friday or choosing to buy from large industries that import the majority of their goods. That would make me a hypocrite.  I did participate in the crazy shopping day and I always look for good deals, to an extent. I shop major stores for items that can not be reproduced independently, i.e. video games, music, movies, shoes etc.  I consciously choose gifts that are not available locally and reject items that can be handmade, regardless of the percentage off.

Items that are sold by small businesses are unique, creative, and full of personality.  No two are the same and the majority of the time, you as the customer,  have the ability to customize it to your taste.  These are options that most major retailers cannot offer or if they do there is an additional cost. Why should we pay extra for an item that can be found nearby and be better quality?

Small business owners and their product are creative, unique, affordable, and hardworking.  When you, as a consumer, buy from a small business either locally or on the web you are supporting much more than a business, you are supporting and encouraging a passion.

I want to encourage you this year, when you are mulling over that wooden plaque, cute dress, hat, picture frame, jewelry, etc., take a moment and try to find it from a small business.  I guarantee we will have one of whatever you are looking for and it will be better.